Smarter Routes.
Cleaner Freight.
AI-powered freight optimization built specifically for Canadian road freight — reducing empty miles, optimizing routes in real time, and delivering accurate Scope 3 emissions intelligence.
Canada Startup Visa Program Participant
Canadian Road Freight Market
USD 42B+
Market size 2024
USD 56.5B
Projected by 2032
20–30%
Truck km run empty
28%
Canada GHG from transport
Six Core Modules.
One integrated platform.
Designed as the optimization and emissions intelligence layer for Canadian road freight — not a replacement for your TMS, but a powerful plug-in that makes every decision smarter.
Module 01
AI Freight & Capacity Matching
Dynamically matches available loads with carriers based on location, time windows, equipment type, preferred lanes, and historical patterns. Suggests optimal backhauls to reduce empty returns.
- Reduce empty miles by 5–12%
- Improved revenue per trip
- ML-predicted carrier availability
Module 02
Real-Time Route Optimization
Computes optimal routes factoring traffic, weather, provincial weight limits, HOS-safe rest stops, and TDG compliance. Dual objective: lowest cost + lowest carbon intensity.
- 5–10% fuel efficiency gains
- Emission-optimized routing
- TDG compliance flags
Module 03
Predictive Operational Insights
Fuel forecasts, delay prediction, lane profitability scoring, and load acceptance recommendations — powered by ELD telematics and trip history.
- Predicted ETAs
- Lane profitability scores
- Dwell time estimates
Module 04
Carbon Tracking & Scope 3 Dashboard
Shipment-level CO₂e calculation. Lane-based emission profiles. Self-updating Scope 3 Dashboard with downloadable ESG reports aligned to GHG Protocol and Government of Canada frameworks.
- Scope 3 ESG reporting
- Lane carbon intensity
- Downloadable PDF/Excel reports
Module 05
TDG & HOS Compliance Automation
Automates TDG load classification, compliant routing, and HOS violation warnings. Provincial rule-aware filtering with automatic documentation reminders.
- TDG-restricted route blocking
- HOS violation prevention
- Provincial rule filtering
Module 06
Collaborative Shipper–Carrier Workspace
Real-time load board with AI-prioritized recommendations, document uploads (BOL, POD, TDG), integrated messaging, and invoice-ready documents — replacing fragmented email and spreadsheets.
- Unified load board
- Document management
- Invoice-ready billing
How RouteWise Compares
The only platform combining all five capabilities in one Canadian-built solution.
| Feature | RouteWise | Load Boards | Visibility Tools | TMS Solutions |
|---|---|---|---|---|
| AI Freight Matching | Limited | |||
| Emission-Aware Routing | ||||
| Scope 3 Carbon Dashboard | Basic | |||
| TDG + HOS Compliance Automation | ||||
| Designed for SMEs | Limited | |||
| Canadian-Specific Optimization |
Sustainable Freight.
Five pillars of action.
Canada committed to Net Zero by 2050 and 40–45% emissions reduction by 2030. Transportation accounts for 28% of Canada's GHG emissions — freight is the fastest-growing segment.
Direct Emissions Reduction
Empty-Mile Reduction
20–30% of truck kilometres in Canada run empty. RouteWise AI matching targets 5–8% reduction in pilot phase, 15%+ for optimized fleets. Every 10% reduction = ~7–10% fuel savings.
15%+
Empty mile reduction target
Cleaner Routes, Less Fuel
Emission-Aware Routing
Routing factors terrain, traffic, weather, idling hotspots, and elevation changes. Makes emissions a routing parameter — not an afterthought. 5–10% fuel efficiency gains per optimized trip.
10%
Fuel efficiency gain per trip
Transparency & ESG Reporting
Scope 3 Carbon Tracking
Shipment-level CO₂e measurement. Lane-level carbon intensity. Downloadable ESG reports aligned to GHG Protocol and Government of Canada frameworks. Monthly/quarterly Scope 3 dashboards.
100K+
Tonnes CO₂e avoided (Year 3)
Democratizing Sustainability
SME Enablement
90%+ of Canada's trucking industry are SMEs currently locked out of sustainability tools. RouteWise provides low-cost emission dashboards and ESG-ready reporting for 1–50 truck fleets.
90%+
Canadian trucking SMEs
Safer, Greener Operations
Compliance Automation
Improved TDG and HOS compliance leads to safer routes, fewer idle hours, reduced violations, and lower accident-related emissions. Compliance automation indirectly reduces operational waste.
28%
Canada GHG from transport
GreenRoute™ Comparison
Toronto → Montréal
Savings Per Trip
$25 fuel cost · 40 kg CO₂e avoided
Projected 3-Year Impact
With 300–500 Carriers Onboard
up to70M
Empty km reduced annually
up to25M
Litres of fuel saved
100K+
Tonnes of CO₂e avoided
up to12%
Fleet-wide empty mile reduction
Canada committed to Net Zero 2050 · 40–45% emissions reduction by 2030 vs 2005 levels. RouteWise is built to help freight meet that commitment.
The Canadian Freight Opportunity.
Why now, why Canada.
Canada's road freight market is large, fragmented, and underdigitized — with rising ESG pressure creating a perfect window for RouteWise.
USD 42B+
Canada Road Freight 2024
Projected USD 56.5B by 2032
CAD 100B+
Total freight market annually
Trucking = 70% by value
70%
Trucking companies
Operate fleets under 20 trucks
$1T+
In goods moved annually
Canada domestic freight
CAD 3–5B
TAM: Digital freight optimization
Routing + emissions tools
CAD 15–25M
SOM in 3–5 years ARR
300–500 carriers + 50–100 shippers
Five Core Industry Pain Points
High Empty Miles
20–30% of truck km run empty due to poor backhaul matching and lane imbalance
Scope 3 Reporting Pressure
Rising ESG obligations for retail, food, and manufacturing shippers — Net Zero 2050
Fragmented Digital Infrastructure
Legacy systems, manual dispatching, and siloed data across carriers and shippers
Regulatory Complexity
TDG, HOS, ELD mandates, and provincial rules create compliance burden for SMEs
No Integrated Platform
No AI-native, Canada-focused solution combining optimization + emissions intelligence
Now
The right moment for RouteWise
Go-To-Market Phases
Ontario–Québec corridor first, national coverage by Year 5
Pilot & Validation
GTA–Montréal Corridor
- 10–20 SME carriers
- 5–10 shippers
- 5–10% empty-mile reduction in 90 days
- 70–80% routing accuracy
Regional Scale-Up
Eastern + Central Canada
- 150–200 carriers
- 25–40 shippers
- 8–12% fleet-wide empty-mile reduction
- Launch premium modules
National Coverage
All provinces + cross-border US
- 300–500 carriers
- 50–100 shippers
- ARR: CAD $3M–$6M
- Ontario–Michigan, BC–Washington
Let's move Canada's
freight forward.
Whether you're a carrier, shipper, investor, or partner — we'd love to connect. RouteWise is building the optimization and emissions intelligence layer for Canadian road freight.
Headquarters
Toronto, Ontario · Canada
Registration
Canadian Federal Corporation · Alberta
Program
Canada Startup Visa Program Participant
Reach Out Directly
We respond within 2 business days
Carriers & Fleets
Optimize routes, cut empty miles
Shippers
Scope 3 reporting & visibility
Investors
Funding & partnership inquiries
Partners
TMS, ELD & integration partners
Industry Associations & Partners